Privacy Policy

Last revised 11.11.2021

I. Commitment to data privacy

This Privacy Policy is valid for

Cercare Medical A/S
Inge Lehmanns Gade 10
DK-8000 Aarhus C

Cercare Medical values your privacy and is committed to protecting it while you are visiting our website or using our services.

Cercare Medical does not sell or share your personal information unless it is with our service providers acting on our behalf to deliver requested services.

We may update this privacy policy from time to time. We will post any privacy policy changes on this page.

II. Contact and Inquiries

In case you have any questions or inquiries on collecting, processing or use of your personal information, you can always contact us via or by sending a request to Cercare Medical A/S, Inge Lehmanns Gade 10, Office 6.012, DK-8000 Aarhus C. For example, you can always contact us requesting to review, update or delete your private information or any of your subscriptions at any time.

III. Use of personal information

1. Why we are collecting your information

Cercare Medical uses personal information in order to provide the services in correlation with requests that were made while providing us with such information.

Cercare Medical may collect Personal Information in order to:

  • Better understand your needs, interests, and suitability for various products and services;

  • Recommend specific products and services that may meet your needs;

  • Establish identity;

  • Deliver products and services;

  • Provide customer support and services;

  • Provide ongoing service delivery;

  • Provide you with information;

  • Improve products, services, and service delivery;

  • Respond to issues, questions, and queries;

  • Protect you and us against errors or fraud; and

  • Co-operate with law enforcement and legal authorities, where required, to comply with applicable laws and with court orders.

Our legal basis for processing your personal data is:

  • Your consent, if you have given your consent to the processing of your personal data for one or more specific purposes. Processing based on consent is in accordance with Article 6(1)(a) of the General Data Protection Regulation (the “GDPR”).

  • Legal obligations, e.g. for us to comply with national legislation on bookkeeping and tax reporting, which we are subject to. Processing based on a legal obligation is in accordance with Article 6(1)(c) of the GDPR.

  • The legitimate interests pursued by us, i.e. our interests in pursuing the purposes described above. Processing based on a legal obligation is in accordance with Article 6(1)(f) of the GDPR.

2. Email updates and campaigns

Signing up for our email updates or any campaign is completely optional. When you sign up for updates from us or for a campaign, you accept provisions of our Privacy Policy and how your data is processed and used.

If you have signed up to receive updates from us or subscribed for a campaign, you can unsubscribe any time or request your data to be deleted.

3. How long we keep your data

We keep your personal information to enable your continued use of our services, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Policy, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you.

Generally, we retain your personal information for 3 years after the termination of your contract.

Additionally, we may retain your contact details, which you have provided to us when you subscribe to our newsletter/marketing updates, download our brochure, etc., for up to three years after either the last newsletter, after your withdrawal of consent for any future communications, your last activity on our website or your last correspondence with us.

IV. Types of personal information

Cercare Medical may collect such information about you as

  • Details of your visits to the Website and the resources that you access including, but not limited to weblog statistics,

  • Information that you provide by filling in forms on our Website, such as when you wish to receive information via a newsletter or contact us via a contact page,

  • Information provided to us when you communicate with us for any reason.

During the course of doing business or interacting with Cercare Medical, or receiving products and services from or through Cercare Medical, you may, depending on the nature of the circumstances, be asked to provide Cercare Medical with:

  • Geographic (physical) addresses;

  • Demographic information;

  • E-mail addresses;

  • Phone numbers or other contact information;

  • Names (first, and last or whatever the family identifying name is);

  • Billing information;

  • Web site usage preferences;

  • Feedback regarding our business, services, website, and public relations;

  • Source IP addresses;

  • Times and dates of access to Web site servers;

  • Language;

  • Personal preferences;

  • Product and service preferences;

  • Browsers types and configurations; and

  • Miscellaneous administrative and computer traffic information.

V. Service providers

We may use third-party service providers to monitor and analyze the use of our service. Some of these service providers may transfer your data to countries outside the EU/EEA, specifically the US. However, these service providers are subject to specific mechanisms to adequately protect your data.

Google Analytics

  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

  • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.


We use Salesforce to store our contact data. We do it to optimize our website, marketing campaigns, and performance as well as provide you with requested products and services. You can always request to review and/or delete your information. Read Salesforce privacy policy for more information.


We use HubSpot to store our contact data. You can always request to review and/or delete your information. We also use HubSpot to send out marketing emails about our company, solutions, events and other relevant information. Every email has an unsubscribe link so you can opt-out at any time. We also use HubSpot to monitor user website sessions for analytical purposes and to optimize advertisement performance and activities. Read HubSpot’s Privacy Policy for more information.


We use Hotjar for collecting and analyzing user behavior data regarding the use of the website. Read Hotjar’s Privacy Policy for more information.


We use Zoom to provide our webinars. We use Zoom for webinar registrations, sending out registration confirmation, reminders, and, sometimes, post-webinar follow-up. You can always cancel your registration. You can also always request to review and/or delete your information. Read Zoom’s Privacy Policy for more information.

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Cercare Medical A/S
Inge Lehmanns Gade 10
Office 06.012
DK-8000 Aarhus C
VAT DK35483489
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